Pan Am Games - TVC

When their Games end, ours begin.

The province of Ontario put a lot of time and money into building beautiful new facilities for the Pan Am Games. And it was our job to let Ontarians know that once the athletes are gone, these brand new gyms, pools and tracks were all theirs. Working with real athletes, we recreated professional broadcasts of some of our favourite Pan Am Games sports, and then married them with genuine moments with real Canadians to demonstrate that when their Games end, ours begin.

Art Director: Meagan Eveleigh | Copywriter: Rob Cappuccitti | ECD Simon Creet | Video: Yael Staav