Play a Coke - OLV

Play a Coke & Spotify

Coca-Cola was on the hunt for a way to connect more with their younger crowd. So we thought what better way than through music?

Working with Spotify, we created an app, Play A Coke, that scanned the playlist themed labels on the bottles and brought consumers directly to that playlist. The bottle acted as a controller to the music - by simply twisting it right or left you could change the song. With over 100 playlists, we hit every type of music lover and successfully connected with young people on all sorts of occasions. From graduation to the best summer ever, we had a playlist to match.

OLV

Art Director: Meagan Eveleigh | Copywriter: Rob Cappuccitti | CD: Brad Van Schaik