WSIB - OLV
Don't lose the sounds you love
The Workplace Safety & Insurance Board (WSIB) knows that men working in shops and loud workplaces believe in protecting their bodies - their head, fingers and toes wholeheartedly. What they tend to let slide is protecting their hearing. So we went straight at the things they love the most, and showed them exactly what it would be like to lose the sounds they love.
Art Director: Meagan Eveleigh | Copywriter: Rob Cappuccitti | ECD: Simon Creet