PRO•LINE - TVC
Hold me back
Ontario Lottery’s biggest sports betting game PRO•LINE, has some big news. After a 20 year hiatus, players can now bet on basketball again! Now that is something to celebrate.
We brought this campaign to life by pulling inspiration from the basketball players insane reactions to their teammates 'out of this world' baskets. During a game you can see them jumping off the bench, and literally holding one another back from falling onto the court. So we imitated that in our lottery players, because this news really is something they’ve been waiting for.
OOH
Art Director: Meagan Eveleigh | Copywriter: Rob Cappuccitti | CD: Brad Van Schaik | Video: David Quinn | Stills: Finn O’Hara