Lobsterfest - :06 OLV Director’s Mix
Director’s Mix
Red Lobster is arguably the biggest casual dining seafood chain in America, and with that title comes the most enthusiastic group of seafood-loving guests. So to show our guests just how well we know them, we created over 150 hyper-contextual six second bumpers on Youtube to help launch Lobsterfest, the biggest lobster event of the year. Now that’s how you Lobsterfest.
More Lobsterfest Social
Lobsterfest isn’t only the biggest lobster event of the year, but it’s also the most exciting!
So, to show exactly how excited we were about it, we used current popular GIFs with our own lobster-y spin, and shared them on social.
And a little something special for the team
after getting through the campaign.
Art Director: Meagan Eveleigh | Copywriter: Rob Cappuccitti | ACDs: Sandra Baumander, Sarah Deziel | ECD: Erica Roberts